Search Engine Marketing (SEM/SEO) Specialist
Who is Leadmotion?
Leadmotion is a lead generation company based in New York City, with a focus on utilizing emerging mobile technologies to reach into previously untapped markets and provide higher quality leads in real-time for insurance, financial services, and education companies.
We’re looking for an experienced search engine marketing (SEM) professional to join our team. You will be responsible for managing paid search campaigns for our internal brands, including initial planning, implementation, monitoring, optimization, analysis and reporting.
- Develop and manage paid search campaigns including tasks such as keyword research, writing ad titles and descriptions, bid management, as well as recommending quality score enhancements
- Conduct regular performance analysis and reporting against goals
- Provide competitive insight and analysis
- Analyze campaign data to provide campaign optimization
- Strong attention to detail, problem solving, and time management skills
- Ability to work in a team and cross-team environment
- 2-3 years of experience in online marketing
- Strong understanding of quality scoring in Google Adwords and Bing AdCenter
- Experience working with large campaigns (i.e. multiple thousands of keywords and ad copies)
- Experience with Google Analytics, Google AdWords and Bing AdCenter
- Google Adwords Certification a plus